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With the help of “Likes” from the general public, we delivered sports equipment to children.

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Bundesliga Japan Tour 2022
Donation of soccer goods through social media donation project

Soccer is the most popular sport in Cambodia! Of course, the children at SKY Perfect JSAT School love soccer. However, we heard that they couldn’t play as much as they wanted due to lack of equipment. That’s when we started working to help the children in Cambodia enjoy soccer.

Collaborating with social media and donated 50 yen for every “like”

In November 2022, the Group sponsored the Bundesliga Japan Tour which was held at Saitama Stadium 2002 and Panasonic Stadium Suita. On the day of the soccer game, we exhibited a Southeast Asia Education Support Project Panel in our Group’s booth near the stadium. In collaboration with social media, we held a project in which we donated 50 yen for every “like” we received on Twitter and Facebook.

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Many people participated in the social media event on the day of the game, and many people took action by scanning the QR code on the spot. There were also people who found the project on social media and showed their support.

As a result, we received a total of 2,555 likes on Twitter and Facebook. Furthermore, the Group matched the amount of money raised through likes, and we were ultimately able to provide 255,500 yen worth of shoes, uniforms with our logo, and soccer balls. We would like to thank everyone who cooperated.

―――Visiting the SKY Perfect JSAT School in Cambodia

In March 2023, Group employees went to SKY Perfect JSAT School in Cambodia to deliver the soccer goods we had prepared.

Some local children go to school barefoot or in sandals. Such children cried out with joy as they received their long-awaited uniforms, shoes, and soccer balls. The children quickly changed into their uniforms and the soccer tournament began.

We donated uniforms with logos, shoes, and soccer balls.

We also brought and donated goods from the Bundesliga Japan Tour (towels, etc.).

Messages from children

“I love my new uniform and shoes because they look great and fit perfectly. The uniform is so comfortable!”

“I never had soccer shoes before, so I used to kick the ball barefoot. I will wear my new shoes every day and practice soccer.”

“We don’t have any sportswear at my house. I love my new uniform. I’m so happy to be able to wear my uniform and play soccer with my friends. ”

Group employees were able to experience the local living environment in Cambodia. By seeing the local children’s desire for education and love for soccer, employees strongly felt how these activities benefit children in Cambodia. We will never forget the joyful smiles on the children’s faces as they received their long-awaited soccer goods. We will continue our activities to contribute to SKY Perfect JSAT School.

(as of March 31, 2023)

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