Sustainability Video Production Project with the Next Generation

As part of its sustainability initiatives, the SKY Perfect JSAT Group conducted a sustainability video production project with high school and university students. Under the theme of "SKY Perfect JSAT Communicated by the Next Generation," we incorporated the perspectives, ideas, and approaches of high school and university students, creating opportunities for learning and exposure to work, and bringing the project to completion in video production.

With the addition of professionals in the media and education businesses, Sendenkaigi Co., Ltd., a general incorporated association HASSYADAI social (hereinafter, HASSYADAI social) that provides career education for young people, and LOBO Co., Ltd., a production company, we will introduce the workshops and facility tours for video production, as well as the completed videos.

We wanted to produce a video that would effectively communicate our efforts to address various social issues to the next generation. To achieve this, we believed it was crucial to involve all stakeholders in the creation process. With that in our mind, we put out a call for applications, and many people applied. In late January 2024, approximately 10 participants visited the SKY PerfecTV! Tokyo Media Center, a major hub for broadcasting and distribution services.

Facilitated by HASSYADAI social, the two-day workshop focused on "planning a video production that conveys the appeal of the company." After receiving an explanation about the company's business and the work of its employees, the participants toured the facility and rooftop, touched on the technology and behind-the-scenes of broadcasting and distribution services, and seemed to be very interested in studios and antennas that are not usually seen.

After the tour of the facility, the students were divided into groups and worked out a video plan. The excitement of seeing the actual workplace, simple questions, and unique proposals were discussed one after another, and each of them came up with a wonderful story and design. Each team gave a completely different presentation, and participants engaged in a lively Q&A session. Ultimately, although we decided the winner through a competition, all participants gave their best effort.

The idea was incorporated into the concept of the video, and during the filming and editing, we respected their opinions and aimed for a professional result, resulting in a video that perfectly blends the inspiration of the next generation with our message.

Please watch the video that conveys SKY Perfect JSAT’s vision for a sustainable future from their perspective.(in Japanese only)

We have also compiled a digest movie showcasing the highlights of this project. Please take a look.(in Japanese only)

This sustainability video production project was a valuable opportunity for us and the next generation of high school and university students to grow together and learn together. What was particularly impressive was their passionate thoughts about society and their energy for the future. Going forward, the SKY Perfect JSAT Group will continue to increase its positive impact on the next generation and contribute to the sustainable development of society through its business activities and educational support by its employees.