Through its business, namely, the Space Business that provides infrastructure resilient to disasters and the Media Business that universally delivers diverse content via various devices, the SKY Perfect JSAT Group has been addressing various social issues. Based on the nine important themes (materiality) we identified, we will continue our initiatives to resolve social issues and contribute to realization of a more prosperous society.
Building Resilient Broadcasting and Communications Infrastructure, Eliminating Digital Divide
Elimination of the Digital Divide, Taking Advantage of Characteristics of Satellite Communication, and Utilization of Satellite Communication in the Event of Disaster
Training in utilizing emergency telecommunications provided by DCOME in November 2017
Installing satellite communication antennas in the disaster-affected areas
Through wide coverage, multi-destination distribution, and mobility, satellite communication makes it possible to secure means of communication, including the internet, in areas such as mountainous regions and remote islands where terrestrial lines cannot be installed, with electric power and antenna that are capable of receiving electric waves. Through this system, what was once inconvenient becomes comfortable, and this helps to reduce digital divide among regions. Such merits are not limited in Japan. This expansion of the communication environment contributes to the elimination of disparities in areas such as education, the economy, and technologies in the least developed countries.
Moreover, as satellite communication is not much affected by natural disasters like earth-quake on the Earth and its high-mobility nature, the use of VSAT(Very Small Aperture Terminal), vehicles with Satellite News Gathering Systems, makes mobile phone services and internet communication available even in disaster-affected areas. Furthermore, satellite communication is useful in the provision of relief and medical care in disaster-affected areas in the recovery phase.
Establishment of the Satellite Fleet for Enhancing the Core Profitability
We successfully launched JCSAT-17 in 2020, and along with Horizons 3e and JCSAT-1C launched from 2018 to 2019, we have completed the introduction of 3 new satellites that will contribute to improving our core profitability.
Of these, Horizons 3e and JCSAT-1C are high-throughput satellites with a communication capacity 10 times or more that of conventional satellites.
In FY 2024, we plan to launch a Superbird-9 that will become our first flexible satellite.
Going forward, we will continue to enhance our competitiveness in the market by building a fleet system that can respond flexibly to various needs through using new technologies and other means proactively.
Emphasis on Expansion of FTTH Retransmission Service
We provide optical fiber-based retransmission service (FTTH: Fiber To The Home) as well as satellite TV broadcast service. The optical fiber-based retransmission service enables subscribers to view terrestrial TV broadcasts, broadcasting satellite (BS) broadcasts, and SKY PerfecTV! without installing an antenna. Since September 2019, it has become possible to view all channels of new 4K/8K satellite broadcasting, including NHK’s BS8K channel, via our retransmission service. By installing a dedicated adapter, superior picture quality is available without refurbishment of the facilities at home. Our fiber-based retransmission service can cover approximately 32 million households and over 2.5 million households are already subscribing to the service (as of April 30, 2021). We will expand the FTTH retransmission service area to increase the number of subscribing households and also aim to increase the number of subscribers of SKY PerfecTV! via optical fiber.
Distribution of Earthquake Early Warning (Alert and Forecast) of the Japan Meteorological Agency via Satellite
SafetyBird, a service for satellite transmission of Earthquake Early Warning, enables warnings issued by the Japan Meteorological Agency to be received even in areas where terrestrial lines are not installed. For example, railway companies have put in place a system that receives Earthquake Early Warning via satellite and automatically notifies train drivers via the train radio system so that the drivers control the train based on their judgment in accordance with the train control standards according to the seismic intensity. Greater application of SafetyBird is expected, such as linkage with facilities inside train stations, such as the issuing of announcements and elevator control, in addition to train control.
Fully recognizing the roles and responsibilities that we are expected to fulfill during a disaster or emergency, in 2016 we acquired resilience certification*. With the safety and security of our employees and officers and their families as our first priority, we have established the policies of working to prevent secondary disasters, minimizing effects on our stakeholders, and quickly restoring and continuing operations so as to minimize the effect on management. Under this policy, we have predetermined the operations that we will continue to perform during an emergency for each of our business areas, and we are working to develop measures while maintaining a strong awareness of business continuity plan (BCP).
- Resilience certification (Certification for Organizations That Contribute to Strengthening National Resilience) is based on the notion that "Japan will overcome disasters," which was developed by the National Resilience Promotion Office in the Cabinet Secretariat. Organizations are certified as "Organizations That Contribute to Strengthening National Resilience" after their business continuity initiatives have been screened and evaluated by the Resilience Certification Office.
Improving the Richness of Life through a Diversity of Content
Multichannel Broadcasting Contributes to Creation of a Society Embracing Diversity
Our multi-channel satellite broadcasting TV platform, SKY PerfecTV!, offers more than 100 channels. Through diverse channels, including anime, sports, Japanese and foreign movies and drama, hobbies, and news channels, SKY PerfecTV! offers viewers opportunities to get to know diverse cultures and values. In line with the diversification of lifestyles, we offer SKY PerfecTV! via various means, such as satellite, optical fiber, and internet, and for various devices, such as PCs, smartphones, and IPTVs. Subscribers can enjoy SKY PerfecTV! anywhere anytime without device constraints.
Parental Lock for Viewer Age Restriction
We implement reviews of programs and viewer age restriction to offer a safe viewing experience of our content. In addition to in-house program review, we periodically hold meetings of the Broadcast Program Council for which experts from outside the Group are invited and disclose the minutes. Viewer age restriction is set on certain programs in addition to adult content. Parental lock is available for these programs so that subscribers can choose not to show them to children who are at a certain age or below so that the whole family can enjoy our content while according due consideration to sound development of children.
Contribution to Distribution Services in Japan and Overseas by Media Hub Cloud
We have launched an initiative with PLAY, inc., Japan’s largest solution provider of video distribution for media, to realize a business supporting distribution services in Japan and overseas.
Amid the spread of over-the-top (OTT) video streaming services, needs are diversifying. There are content holders wishing to provide their content to service providers, companies wishing to distribute their events via the internet, and stores or other businesses wishing to provide distribution services to their customers. By utilizing SKY Perfect JSAT’s broadcasting facilities and technologies and PLAY’s media cloud, hub functions for video distribution will be provided.
This will make it possible to have a wealth of Japanese and foreign live content, channels, and accompanying metadata in the internet cloud while reducing the workload of both content providers and content distributors, allowing them to handle content without expending time and effort.
Contributing to the Environment to Make a Decarbonized Society and Recycling-based Economy a Reality
Provision of Safe and Secure Living Spaces through a Combination of Next-generation Wind Turbines and Satellite Communication Services
In a partnership with Challenergy Inc., a company known for wind power generation, SKY Perfect JSAT is conducting collaborative activities aimed at operationalizing services that combine stable wind power generation with satellite communications in digitally divided areas of the world, such as Southeast Asia and Pacific island countries, where both power generation and communication infrastructure are underdeveloped.
The Magnus Vertical Axis Wind Turbine that Challenergy is currently developing has excellent environmental flexibility, with fewer environmental concerns in terms of noise pollution and bird strikes than conventional propeller-type wind turbines, and the capacity to achieve stable power generation both during favorable weather conditions and when there are typhoon-level winds or turbulence. Satellite communication offers the advantage of providing high-level communications service to digitally divided regions, such as remote islands and mountainous regions, and disaster recovery communication platforms for use after a large-scale disaster, and this is expected to be the first technology in the world to succeed in harnessing electric power and communication to help the people living in these areas achieve a more modern way of life, instead of using unstable diesel power generation infrastructure, which is expensive and places a greater burden on the environment.
Moreover, in September 2017, Challenergy and SKY Perfect JSAT were jointly selected for the Ministry of Economy, Trade and Industry's FY 2017 Feasibility Study Project for Visualizing the Contribution of Japanese Businesses to Adaptation Measures in Developing Countries*, through which we began a business feasibility study in the Republic of the Philippines. In the future, through the successful development of this joint project, we will integrate knowledge gained through accumulation and analysis of operating data and meteorological data from the Magnus wind turbines with data from other applications in order to expand our business into new areas, including meteorological businesses and measures for adapting to climate change, while actively working toward the achievement of the Sustainable Development Goals (SDGs).
- The purpose of this project is to conduct studies on the feasibility of using outstanding technologies developed by Japanese businesses to contribute in the adaptation field in developing countries, and the feasibility of methods and indicators for measuring the results of these contributions. The project has been underway since FY2012.
Creating Methods for Forecasting Solar Power Generation Output
SKY Perfect JSAT and the Central Research Institute of Electric Power Industry (CRIEPI) are conducting joint research on a Hybrid Solar Power Generation Output Prediction System utilizing artificial intelligence, satellite images, and the whole-sky images retrieved by integrated ground sensors.
Looking ahead to a decarbonized society, renewable energy is expected to become a major power source. The adoption of solar power generation has been rapidly increasing, and future expansion of its use is attracting attention. Because the output of solar power generation greatly fluctuates with changes in the weather and cloud coverage, the need for high-precision prediction is one of the important issues concerning stable supply of electricity.
SKY Perfect JSAT has been developing the KMOMY, artificial intelligence system for analyzing clouds since 2017, and that has a cloud recognition precision of 85% or higher. Moreover, SKY Perfect JSAT is developing the SolarMi artificial intelligence system for short-term solar radiation prediction by applying the technology of KMOMY.
Tracking cloud movement from cloud images retrieved from both space (via satellite) and the ground (via integrated ground sensors) improves the precision of solar power generation output prediction from several minutes to one hour in the future, which was technically difficult to achieve previously. By combining the technologies of the SoRaFAS system developed by CRIEPI to predict/analyze solar radiation via satellite images, and the short-term prediction system developed by SKY Perfect JSAT that consists of integrated ground sensors, whole-sky image analysis and SolarMi artificial intelligence. CRIEPI and SKY Perfect JSAT plan to systemize this technology and start a solar power generation output prediction service with enhanced short-term prediction in 2022.
Kmolog, a free app that uses AI to recognizes cloud types
（Only available in Japanese）Towards the service of a solar power generation output prediction
Improving the Environment in Space
Designing and Developing the World's First Satellite for Removing Space Debris with a Laser
SKY Perfect JSAT has partnered with the RIKEN, JAXA, Nagoya University and Kyushu University to start the design and development of the world’s first satellite that uses a laser to remove space debris.
This project aiming to maintain a sustainable space environment was implemented under an internal start-up program and preliminary study of potential next-generation businesses started in 2018. Through industry-academia collaboration, the feasibility of the project was researched and examined.
Satellites have been contributing to a safe society and a comfortable life by means of information from space in diverse forms such as weather forecasts, satellite communications, and GPS position information. On the other hand, the number of satellites that are no longer used or no longer functional, rocket parts that were used for launches, and fragments have continued to increase at an accelerating rate. If such debris collides with a satellite in use, the collision may cause trouble or damage the satellite.
This approach involves the application of laser irradiation to space debris, such as nonfunctional satellites, from a distance, which gradually “nudges” the debris toward the atmosphere. When satellites enter the atmosphere, most will burn up while descending, and that enables removal of space debris. The laser method is safe because there is no physical contact. It is not necessary for the laser satellite to carry fuel for moving the space debris, making this method highly economical. Services are scheduled to begin in 2026.
Promoting Innovation which Contributes to the Environment and Society
Development of Intelligence Business
To establish a strong presence in a new growth field, we are developing the intelligence business to provide data analytics services in collaboration with various companies.
Technology for observation from space using images captured by satellites has advanced rapidly, making it possible to gather more precise geographic information. The SKY Perfect JSAT Group provides the Spatio-i information service. Combining such data collected from space with AI analysis customized for application fields, we provide analyzed and processed information to various application fields, such as infrastructure, logistics, shipping, disaster prevention, and agriculture, forestry, and fishery.
For example, swift and highly accurate detection of the extent of landslides or flooding due to torrential rain is available using satellite data and proprietary analysis technology. High demand is expected for this service in Japan because the country is prone to natural disasters. Moreover, through a business partnership with Nippon Koei Co., Ltd., we offer integrated consultation services covering abnormality detection and risk assessment of aged infrastructure, such as roads and bridges, in Japan and overseas.
Planning Joint Marketing Activities under a Partnership Agreement with Bundesliga
Until now, SKY PerfecTV! has been engaged in the broadcasting and distribution of a large number of sporting contents. However, we have concluded a partnership agreement with Bundesliga for the renewal of broadcasting rights and distribution rights for 5 years from the 20/21 season, including joint sports marketing activities in Japan.
Currently, it has not been realized due to the COVID-19 pandemic, but we plan to jointly discover markets and expand business opportunities by communicating the fun of German soccer through pre-season matches and other events by inviting Bundesliga players.
We will also actively contribute to building stronger relationships between Japan and Germany by intermediating collaborations between Bundesliga and domestic companies.
Developing a Strong Base for Management
As a publicly traded corporation, the Group sees maximizing its corporate value in the capital markets as the primary objective of its corporate governance. To accomplish this objective, we are seeking to establish good relationships with our stakeholders, including our shareholders, the customers, our business partners, our employees, and the communities in which we operate. At the same time, while recognizing the importance of corporate ethics based on legal compliance, we are focusing on making quick management decisions in response to a changing social and economic environment, and improving the soundness of our management, as the most important management challenge.
Since the establishment of the company in April 2007, we have pursued this approach to secure and improve transparency and soundness in our management as a corporate group that provides the highly public services of broadcasting and communications, appointing several outside directors and establishing the Nomination & Remuneration Committee, a voluntary board that acts as an advisory body to the Board of Directors. In FY 2015, we introduced our own criteria for judging independence in addition to the criteria for independent directors prescribed by the Tokyo Stock Exchange. The Nomination & Remuneration Committee in which outside directors constitute a majority is chaired by an outside director and provides suggestions to the Board of Directors on the appointment of directors and officers and determination of remuneration from an independent perspective. In FY 2020, SKY Perfect JSAT introduced a restricted stock compensation system for directors with the aim of providing them with an incentive to continuously improve corporate value and to further promote value sharing with shareholders.
In addition to annual evaluation of the effectiveness of the Board of Directors, objective evaluation using an external evaluation body is conducted every few years in order to enhance the effectiveness of the Board of Directors and improve its operation.
Risk Management and Information Security Systems for Appropriate Business Execution
To recognize and evaluate risks related to the execution of business comprehensively and conduct appropriate risk management, the Company has established risk management regulations, and to ensure the effectiveness of these, we have established the Risk Management Committee, which is chaired by the Chief Risk Management Officer. The Risk Management Committee determines risk management policies, evaluates risks, and examines matters such as risk prevention measures while strengthening the overall risk management system through verification of individual matters. The Chief Risk Management Officer reports to the Board of Directors on risk management and other matters as necessary.
In response to a recent increase in cyberattacks on internal information systems, including unauthorized access through the Internet and “targeted attacks” through the introduction of malware, and in view of the promotion of work from home amid the COVID-19 pandemic, we have established a Computer Security Incident Report Response Team (CSIRT) as part of our system for strengthening security measures for the websites providing internal systems and services and for preventing the spread of damage from such attacks.
Activities by a Diverse Array of People
Development of Globally Competent Human Resources
SKY Perfect JSAT is providing satellite communications services globally and broadcasting “WAKUWAKU JAPAN” channels in South East Asian countries. We are cultivating human resources capable of such international business in order to expand and meet local needs.
With the objective of encouraging our employees to understand foreign cultures, providing them with an opportunity to learn foreign languages, and developing human resources with a global perspective and the skills to take action, we have an ongoing program to dispatch our younger employees to our Hong Kong branch and JSAT International Inc. (in Washington, D.C.), our North American subsidiary. After returning to Japan, they are involved primarily in our overseas business in order to support its development by utilizing their business experience as well as their network of personal connections and the wider perspective they acquired during their assignments overseas.
Additionally, since 2016, we have been dispatching our employees to Silicon Valley in the United States as a measure to develop human resources who have hands-on business experience and are capable of developing new businesses. We expect them to contribute to the expansion of our global activities and new businesses through gaining hands-on experience in strategic partnership building, new business development, and venture investment.
We also offer an overseas graduate study program for our employees. Aiming to nurture future candidates for executive positions who possess high-level expertise and think globally, SKY Perfect JSAT has been internally recruiting young and mid-career employees to participate in the overseas graduate study program. Those qualified are sent to graduate schools abroad.
Support for Career Development
SKY Perfect JSAT has a career development system in place to encourage individual employees to take the initiative in developing their careers. Through career development interviews with superiors, employees clarify their own skill development and future career image. We have also established a career counselor system under which qualified career consultants provide individual career counseling.
We also provide training according to positions and support employees’ self-motivated study. On joining the company, new recruits receive training for new employees. Subsequently, they receive training according to positions in their third, fifth, and eleventh years. In this way, we provide employees with opportunities to improve skills on a regular basis. In order to draw out and maximize the abilities of each and every employee, we hold training sessions for managers that are designed to improve their communication skills and strengthen management capabilities so as to draw out individual strengths.
As a means of basic skill development, we have established a system to support employees’ self-development, such as by subsidizing 50 to 70% of the cost in the form of an employee self-development subsidy. We also provide examination fees and rewards related to TOEIC and obtaining company-designated qualifications.
Diverse Work Styles
Following the “Working Style Reform Realization Meeting” proposed by the Cabinet Office, SKY Perfect JSAT has positioned improvement of productivity of each employee as an important theme and is facilitating a flexible work style as means to realize this. We aim to enhance the autonomy, self-motivation and work-life balance of each employee. We have introduced a teleworking system to broaden the work-style choices available to our employees.
The spread of COVID-19 prompted the SKY Perfect JSAT Group to review its operational system based on the business continuity plan (BCP) prior to the Japanese government’s declaration of a state of emergency in April 2020 and to introduce work from home for all its officers and employees, in principle. Our initiatives for diversification and improvement of work styles were recognized and SKY Perfect JSAT Corporation was included among the 100 Telework Pioneers for fiscal 2020 commended by the Ministry of Internal Affairs and Communications. While new lifestyles are becoming the norm amid the COVID-19 pandemic, we are continuously reviewing our personnel system, including abolition of residential restrictions and easing of the conditions for side business so as to enable diverse work styles unconstrained by time and location and further improve productivity.
SKY Perfect JSAT is implementing its General Employer Action Plan formulated in accordance with the Act on Advancement of Measures to Support Raising Next-Generation Children. In 2013, as a result of our efforts such as the promotion of child care leave for male employees, we were certified as a business operator that conforms to the Tokyo Labor Bureau standards, and were awarded the “Kurumin Mark,” a certification provided by the Ministry of Health, Labour and Welfare in recognition of the above efforts. We continue to be actively involved in supporting the raising of the next generation of children.
Moreover, to further promote female empowerment, SKY Perfect JSAT has established a General Employer Action Plan based on the Act on Promotion of Women's Participation and Advancement in the Workplace, which came into force in April 2016. We have enhanced the provision of career development support to those employees returning from maternity or child care leave. Additionally, in response to revisions in the Child Care and Family Care Leave Act in 2017, we established the Child Care Leave Regulation and Family Care Leave Regulation. We are creating an environment in which employees can fully demonstrate their abilities, balancing work and family while raising children and providing nursing care. The return rate from childcare leave is 100%. Furthermore, in order to create an environment that makes it easier for employees returning to work to overcome time constraints, we expanded measures such as short working hours for parents and subsidizing babysitting usage fees.
Regional and Community Development
Contribution to Improving Educational Environments in Southeast Asia (Provision of Communication Environments and Educational Environments)
The opening ceremony of Pongro Kraom TERAKOYA, Cambodia
We are conducting various activities in the Education Support Project for Southeast Asia, which aims to contribute to society through business. We also collected donations through mediums such as our SKY PerfecTV! member magazine, our official SNS account, and broadcast commercials on BS SKY PerfecTV!, a channel operated by SKY Perfect JSAT Corporation, and contributed to the construction of school in Cambodia through the World TERAKOYA Movement, a project launched by the National Federation of UNESCO Associations in Japan.
In July 2018, through collaboration with our Myanmar project partner Southeastasianet Technologies Myanmar Co., Ltd. (SEANET), an information and communications service provider, we set up very small aperture terminals (VSATs) at three monastic schools, operated by the Monastic Education Development Group, in Myanmar's second largest city Mandalay and in Shan State, where we began using satellite communications to provide remote training programs for teachers. In 2019, we conducted lessons connecting between MEDG’s headquarter and their schools through an Interactive Onsite Learning system. By providing support for the cost of satellite installation and operation, we will help to improve teachers' skills and expand educational opportunities for children in Myanmar.
Initiatives for Nurturing the Next Generation
Aiming to foster human resources with an inquiring spirit and excellent creativity to take on challenges in unknown fields, we share the values that animate the activities of "Science Koshien" (a national tournament organized by the Japan Science and Technology Agency), where junior and senior high school students from all over Japan represent their prefectures and compete in applying the scientific method and skills. As a collaborative partner, we have been supporting this competition since 2016 as part of our next-generation development project.
In practical competitions during the tournament, prefectural representatives who have presented outstanding handicraft designs receive the SKY Perfect JSAT Award.
In the years prior to the COVID-19 pandemic, after the competition, we held an exhibition entitled "Let's Learn about Work of Satellites." Officers and employees served as instructors. Through the "Work" of SKY Perfect JSAT, we also provided career education support to broaden the future horizons of students and their views on occupations, including quizzes and on issues related to the mechanism of satellites and space.
To encourage children to eventually pursue careers in scientific fields, such as space and broadcasting & communication, we periodically contribute articles to science magazines for children and welcome field trips by elementary school and junior high school children to our facilities for social science studies. By contributing to the development of inquisitive and creative people with the spirit to tackle new fields, we hope to spur further development of fields related to our business.
Supporting the Entertainment Industry during the COVID-19 Pandemic
In the COVID-19 pandemic, various events are held with a reduced audience or no audience. In these circumstances, in order to enable more people to enjoy events, we offered SKY PerfecTV! On Demand Entertainment Support Plan as a limited-time offer to live event organizers for distribution of content such as music, plays, and traditional performing arts.
Whereas charges, such as commissions and fees for the internet incurred for provision of content to distribution services, are usually borne by event organizers, SKY Perfect JSAT bore the entire cost for SKY PerfecTV! On Demand Entertainment Support Plan.
Using this plan, event organizers were able to hold their events without bearing the cost incurred for content distribution while also offering fans opportunities to view their events.
In the era in which COVID-19 is a fact of life, consumer behavior regarding entertainment consumption is changing. Live event organizers need to be flexible as regards the staging of events, considering audience safety.
Going forward, we will continue our efforts to create services that will delight both live event organizers and viewers of those events by offering diverse content.